From a single professional hair salon to becoming one of the region’s most trusted names in the beauty industry, DCG Holding Sdn Bhd, established in 2015, represents a powerful journey of transformation. What began as Dry Cut’s early foundation in salon services has today grown into an education-driven ecosystem supporting over 300 salons and more than 500 retailers in Malaysia and Singapore. Built on discipline, technical mastery, and a commitment to elevating industry standards, the company has become widely respected for its professional training, product innovation, and long-term partnerships. Behind this impressive history stands its founder, Nelson Ooi Teik Seng, whose vision and leadership shaped every chapter of this growth.

The entrepreneurial story of Nelson Ooi Teik Seng began in 2000, when he opened his first hair salon and quickly realized that the industry’s biggest challenge was that stylists, salon owners, and consumers lacked access to high-quality, well-researched professional haircare products. Driven by this insight, he made a pivotal move in 2006 by introducing an organic professional haircare range from the United Kingdom, marking Dry Cut’s transition from salon operator to distributor. His determination reached a new height in 2012, when he expanded into Singapore, a mature and highly competitive market where he rebuilt networks from scratch and demonstrated Dry Cut’s professionalism, systems, and standards. Today, he considers the company’s evolution from a single salon to a respected regional player among his proudest achievements.

As a leader, Nelson Ooi Teik Seng is known for his clarity, discipline, and strong communication. He leads his team through clear vision and alignment, continuous training, and leading by example. His leadership emphasizes accountability, professionalism, and the creation of a supportive yet high-performance culture. The core values he upholds are integrity, responsibility, teamwork, efficiency, and discipline that form the backbone of Dry Cut’s identity and guide every decision within the organization. Nelson Ooi Teik Seng is especially proud of the disciplined, loyal, and committed team that has grown with him, calling them the foundation of everything the company has accomplished.

The most significant challenge in Nelson Ooi Teik Seng’s journey came during the transformation of Dry Cut from a salon-origin business into a full-scale regional distribution company. The shift demanded structural upgrades, more profound market knowledge, stronger logistics, and refined strategies, challenges that were heightened during the Singapore expansion. Nelson Ooi Teik Seng overcame these obstacles by strengthening internal systems, standardizing operations, investing heavily in learning, studying market trends, and upgrading the business model to ensure consistency and professionalism. His ability to maintain focus through values-driven leadership kept the company united and resilient during its most difficult transitions.

Looking forward, Nelson Ooi Teik Seng has set a bold three-year vision: to transform Dry Cut into a professionally structured, scalable, and investment-ready organization in preparation for an Initial Public Offering (IPO). His strategic plans include strengthening corporate governance and compliance, expanding into new Southeast Asian markets, building product innovation and R&D capabilities tailored for Asian consumers, developing strong leadership pipelines, and advancing digital transformation to improve forecasting, transparency, efficiency, and the customer experience. 

With a career marked by resilience, strategic vision, and an unwavering commitment to elevating the beauty industry, Nelson Ooi Teik Seng stands as a truly deserving recipient of the International Prestige Brand Awards - Entrepreneur of the Year Awards 2025, an entrepreneur whose influence continues to shape both the market and the next generation of industry professionals.

Connect with Us

FB: https://www.facebook.com/nelson.ooi.12/

IG: https://www.instagram.com/nelson_drycut/