The Branding Association Malaysia (BAM) has officially announced its newly appointed Executive Committee (Exco) for the 2026–2028 term, marking a new phase of leadership committed to strengthening Malaysia’s branding ecosystem and driving sustainable growth for SMEs and SMIs.

The new term is led by President Michelle Hah, Executive Director of Fire Fighter Industry Sdn Bhd, who brings a clear strategic direction focused on enhancing collaboration between the private sector and government agencies.

In her statement, Michelle Hah emphasized the importance of structured engagement with government bodies.
“Our goal is to position BAM as a constructive partner in policy discussions, contributing meaningful insights that support the growth and sustainability of Malaysian businesses,” she said.

She further highlighted that BAM will take a more active role in policy-related dialogues, ensuring that the voice of industry practitioners is well represented in shaping the future of branding, competitiveness, and business development.

The newly appointed Exco represents a diverse group of leaders across industries, bringing together experience and perspectives to drive BAM’s initiatives across digital development, membership, government relations, networking, branding, and youth engagement.

This new leadership team reflects BAM’s continued commitment to serving as a platform for collaboration, knowledge-sharing, and advocacy, elevating Malaysian brands both locally and internationally.

BAM 2026–2028 Council Members and Positions

President:
Michelle Hah

Deputy President:
Dato’ Jennifer Ong

Vice Presidents:

1. Raymond Chong
2. Jeff Lai, AMP, PPT
3. Dato Sri Vincent Tiew
4. Jason Woo Wee Yoong

Honorary Secretary:
Liew Chew Keat

Deputy Honorary Secretary:
Elaine Foong Hui Ling

Honorary Treasurer:
Tony Yeoh Chee Kin

Deputy Honorary Treasurer:
Datin Adeline Quak

Council Members:

1. Taufiq bin Hussien
2. Jodness Tan Keng How
3. Julia Koh
4. Evon Heng
5. Penny Choong Sue Fun
6. Edison Chan Tiam Hin
7. Danny Ng
8. Esther Wong Chiew Ling

About Branding Association Malaysia (BAM)

Branding Association Malaysia is a leading industry body dedicated to promoting the development of strong, competitive Malaysian brands. Through strategic initiatives, collaboration platforms, and industry engagement, BAM supports businesses in enhancing brand value and achieving sustainable growth across both domestic and international markets.