In Asia Honesty Award’s recognition landscape, receiving the Top 100 Honesty Brand Award for 10 consecutive years signifies far more than sustained success. It represents an organisation’s proven ability to uphold uncompromising standards in corporate governance, organisational culture, product quality, and service commitment over time, standards that endure scrutiny and withstand the test of changing market conditions. Such recognition is not the result of short-term momentum or favourable circumstances, but rather the outcome of a deeply embedded value system that remains firmly upheld across all environments. For a decade, WL Chong Sdn Bhd has been widely regarded as a benchmark of integrity in Malaysia’s interior design and renovation industry.

Established in 2009, WL Chong Sdn Bhd has more than 15 years of professional experience and has successfully delivered over 500 large-scale commercial and residential projects. Over the years, the company has built long-term, stable partnerships with reputable corporations, property developers, and key suppliers. In an industry defined by intense competition, high operational risk, and significant trust barriers, WL Chong Sdn Bhd has steadily established itself as a benchmark for ethical practice and reliability. As the company marks its tenth consecutive year of recognition, it stands not merely as a repeat award recipient, but as a representative enterprise of long-term integrity in action guided by its Founder and Managing Director, Mr Eric Chong Weng Lup.

As a fully integrated enterprise encompassing interior design, renovation planning, construction execution, and custom furniture manufacturing, WL Chong Sdn Bhd has consistently strengthened its systematic, one-stop service capabilities rather than relying on fragmented delivery models. The company is supported by a dedicated core team of 12 professionals and operates a 4,000-square-foot carpentry manufacturing facility in Penang. This enables seamless in-house integration from design conceptualisation and material selection to carpentry production and on-site installation. Such vertical integration ensures consistent workmanship, efficient execution, and disciplined cost management, forming the foundation of long-term client trust and enduring business relationships.

Beyond renovation works, WL Chong Sdn Bhd delivers holistic, client-centric space solutions tailored to both residential and commercial needs. Its areas of expertise include custom carpentry, acoustic wall systems, interior and renovation design, residential and commercial refurbishment, painting works, tiling, electrical and plumbing systems, aluminium partitions, and timber & plaster ceiling installations. Regardless of project scale or typology, whether residential, retail, office, or industrial, each engagement is guided by a design philosophy that balances functionality, durability, and aesthetic refinement, resulting in spaces that deliver practical performance and long-term value.

During the year of its tenth consecutive Top 100 Honesty Brand Award, WL Chong Sdn Bhd faced the most severe challenge in its corporate history. In 2024, an unexpected fire severely damaged the company’s factory. This was not merely an operational disruption but a defining moment that tested the organisation's resilience at its core. Yet the accurate measure of a company is never defined by performance in favourable conditions, but by the choices it makes when confronted with a crisis.

Under immense pressure, WL Chong Sdn Bhd made a clear and unwavering decision: projects would not be abandoned, responsibilities would not be deferred, and integrity would not be compromised. All ongoing projects continued as scheduled, supplier payments were honoured without delay, and communication with clients remained fully transparent. Every commitment was fulfilled without exception. The principles of integrity upheld over the past decade were subjected to their most extreme test and emerged firmly intact. As a result, business partners and suppliers did not withdraw. Instead, many stepped forward to offer support during this critical period, not out of contractual obligation, but out of the trust cultivated over ten years. In an industry where risk transfer is often the default response, WL Chong Sdn Bhd chose accountability. In doing so, the company earned even greater respect and confidence from its stakeholders.

The company’s ability to stabilise operations swiftly following such a significant incident is rooted in the consistency and clarity of its leadership. Founder and Managing Director Mr Eric Chong Weng Lup has always anchored the business on responsibility, discipline, and long-term credibility, rather than short-term gains. Alongside him, his wife, Ms Angeline, plays a pivotal role in organisational coordination, internal governance, and external communications, ensuring clarity, order, and value alignment even under extreme pressure. This complementary leadership dynamic has enabled the organisation to maintain operational continuity and team confidence throughout adversity.

Together, their leadership demonstrates a fundamental truth: integrity is not proclaimed in times of ease but upheld in moments of adversity. It is this sustained, principled leadership that has allowed WL Chong Sdn Bhd to remain steadfast in its values while achieving significant business growth, with annual revenue increasing by five to six times.

The company’s decade-long recognition as a Top 100 Honesty Brand is deeply rooted in its unwavering commitment to an integrity-driven corporate culture. WL Chong Sdn Bhd firmly believes that credibility is an enterprise’s most valuable intangible asset and the cornerstone of long-term sustainability. Through structured management systems, the company ensures transparency, accountability, and consistency across every stage, from initial consultation and design planning through construction execution to final handover, delivering projects on time, to specification, and to promised quality. In parallel, the company actively adopts environmentally responsible materials and promotes green construction practices to create healthier, safer, and more sustainable living and working environments.

Years of principled consistency have earned WL Chong Sdn Bhd significant professional recognition. Since 2016, the company has been awarded the Asia’s Top 100 Honesty Brand Award for ten consecutive years (2016–2025), alongside accolades such as the Malaysia Business Excellence Award, the Asia Honesty Product Award, the Asia Honesty Enterprise Award, and the International Prestige Brand Award – Best Brand of the Year for Custom-Made Carpentry. The company also holds both IAQ Product Quality Certification and IAQ Service Quality Certification, further reinforcing its authority and reliability in product and service excellence.

Looking ahead, WL Chong Sdn Bhd will continue to anchor its growth on integrity and professionalism, with a strategic focus on large-scale commercial developments, including hotels, shopping malls, and office buildings. By adopting advanced construction technologies and modern management systems, the company aims to enhance efficiency, optimise costs, and contribute to industry advancement. At the same time, WL Chong Sdn Bhd will progressively expand into overseas markets, bringing Malaysia’s professional renovation standards and integrity-driven values to the international stage.

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